As part of Hormel’s partnership with Adam Thielen and the “Thursdays with Thielen” campaign, famed custom footwear artist, Dan Gamache of Mache Customs was on board to create a custom cleat for Thielen to wear during My Cause My Cleats week in the NFL. Working with the marketing team at Hormel, Free Agent put together the initial concept to hand over to Mache to make into a game-ready reality. The campaign brought attention to the 1 in 8 Minnesota children dealing with food insecurity by donating 8,000 cans of chili to Second Harvest Heartland Twin Cities.