NFL Draft Social
Free Agent was tapped by creative production company, Formula to help with visuals for an experiential LED booth to be used during the 2021 and 2022 NFL Draft. After taking the stage, drafted players would stop by the LED booth for the NFL’s Instagram coverage. Free Agent created concepts for booth backgrounds, animation direction, and
CREDITS
Producer: Brad Scott (Formula)
Photography: Formula
Video: Formula
2021
Lasers…
A telescoping laser grid was chosen as the design direction and was created for each of the 32 teams. Working with the animator, the background translated well to photo and video while being easy to replicate and smooth to load into the booth.
The resulting video compilation received over 130k views in a very fast moving social media event.
2022
GLOW UP
Following the Las Vegas theme, putting the team logo in glowing neon lights was the end goal with each pick, but we wanted to highlight their college first. The chosen direction was to start with a repeating pattern with the player’s college logo that transitions like a kaleidoscope, revealing the team that drafted them.
The Formula team added an augmented reality element of the pick number and some team-themed playing cards to further bring the booth to life.