Working with Phillips Distilling, a 100+ year old company, was a great opportunity to focus on all phases of a product while being fully immersed in an extremely competitive industry. With such a long history, refreshing packaging needed a little extra care to pay homage to the past while moving into the present. From initial brainstorming and design to copywriting, directing photoshoots, and managing label and cap production, every step of the process was hands on.